Since i was a kid, i used to watch a lot of skate, surf, bodyboard videos…
Back in the day videos were simple, without technical production, easy shots, no lightning studies…just tricks and music.
In the 90’s a different kind of making videos was discovered and every brand started spending money to make “the coolest” video ever filmed.
Nowadays videos are not just videos, they have become authentic movies, where everything matters & the style, the shooting, the lighting and the background are carefully choosed & filmed to exaggerated limits. Enjoy it, it’s Monday!

[vimeo http://www.vimeo.com/32240946 w=601&h=338]

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